Over the break, I've been reading "Made to Stick: Why Some Ideas Survive and Other Die..." This is a really awesome book about why some ideas are just picked up and spread around quickly while others are extremely boring. It is basically a recipe for making anything you do from simple class projects to product advertisements interesting. A perfect example of sticky ideas are Aesop's fables. Those stories have survived millennia and are still being told (the authors explain why). So if you want your ideas to survive and draw an audience (maybe not for millennia), I suggest checking out this book. By the way, if you liked "The Tipping Point" by Malcolm Gladwell, then you will definitely like this book.